Our Success Dancing Thru Life
	OUR SUCCESS Dancing Thru Life Technology: PHP, mySQL. Product: http://www.dancingthrulife.com Dancing Thru Life is a choreography company based out of Toronto, Canada. Run by the reputed Peter Djakovic, Dancing Thru Life offers classes on dance forms as diverse as Salsa, Cha Cha, Latin Ballroom, and the Merengue. Technical ability, styling, energy, and enthusiasm are key characteristics of students of Dancing Thru Life.

Business Need

For a dancing instructor such as Peter, a website that answered all questions for a prospective student was critical. Additionally, the website had to reflect the ideals and values of the school in its visual appeal and messaging. Such a website would also contribute to intelligently managing money spent in conventional forms of marketing. In April 2006, TLI Software received a RFP to design and develop a website for Dancing Thru Life.

TLI Software Solution

Dancing Thru Life is an organization that is symptomatic of varied clientele of TLI Software. For a customer such as Dancing Thru Life, the TLI Software strategy was clear from the beginning. Tight and simple messaging through persuasive web content supported by visual presentation that matched the ideals and values of Dancing Thru Life. TLI Software also ensured that vital information such as class schedules, student registration forms, and class locations were made easily accessible through the website. TLI Software also optimized the web content for search engines to yield favorable results for a combination of select keywords.

Features

The features of the website developed for Dancing Thru Life by TLI Software included: